DOVIANA has recently expanded its reach by opening a captivating new brick-and-mortar store in the heart of SoHo, New York. Boasting an interior design that is both aesthetically pleasing and distinctive.

Upon entering the store, visitors are greeted by a fresh and innovative design concept that showcases a wide range of captivating jewelry pieces, including earrings, rings, bracelets, and necklaces. The design revolves around the endless arch, a fundamental load-bearing structure in brick and stone architecture, which serves as the central symbol of space. Inspired by Romanesque church architecture, these arches are carefully arranged to form the main exhibition hall, exuding an eternal elegance enhanced by the soft illumination of LED wall washers. The light pink Venetian plaster walls add a touch of craftsmanship, creating an intimate and pleasant atmosphere. Every detail of the store has been meticulously crafted with a keen eye for aesthetic beauty and originality.

The exhibition system and furniture pay homage to the Italian designer Carlo Scarpa, seamlessly incorporating his attention to detail into the wooden designs of the store. Maple wood displays are used, infusing each showcased jewelry piece with a warm and natural glow. The wood is expertly crafted using exquisite craftsmanship and CNC cutting techniques, elevating the overall experience for customers and fostering a profound connection to nature. In the bustling concrete jungle of the city, this harmonious fusion of natural elements and urban sophistication sets DOVIANA's new store apart, inviting visitors to immerse themselves in a serene and enchanting shopping environment.

The store has quickly become a magnet for visitors, attracting hundreds of people every day. The unique combination of accessible luxury and captivating designs has captured the attention of jewelry enthusiasts and fashion-forward individuals alike, all eager to explore the array of exquisite pieces on offer.

Located in the vibrant SoHo district, DOVIANA's new brick-and-mortar store is perfectly situated to cater to jewelry aficionados seeking a memorable shopping experience. With its commitment to providing both beauty and affordability, it has undoubtedly become a must-visit destination for those looking for high-quality jewelry in a prime location.

Address: 174 Spring Street, New York, NY, 10012