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About us

Doviana is a new-generation jewelry brand launched in New York City with a strong commitment to sustainability and crafting high-quality products. Doviana specializes in hypoallergenic, affordable fine jewelry that adds a touch of positivity to your everyday look while redefining your personal jewelry choices.

Our Mission

Our mission is to create timeless, luxurious pieces that are both affordable and suitable for daily wear. We strive to create simple yet stunning designs that perfectly complement your daily outfits. Every piece of jewelry is crafted by experienced and dedicated artisans with over 40 years of experience, ensuring that each piece is worth investing in and lasts for years to come.

Think next time when you shop for jewelry from one of the large traditional brands for yourself. We do more than just provide a place for customer to shop their beautiful everyday fine jewelry. We’re empowering women and focused on meeting the needs of who want to buy jewelry for themselves.

We're glad that you found us, and hope you’ll enjoy our products as we do.


DOVIANA is a name created by our founder, representing all things cute, dainty, and loved by fashion enthusiasts with a passion for life. We all embrace the DOVIANA spirit and love small, blingy jewelry! Anyone can be DOVIANA, and she can be anyone. At Doviana, we believe in spreading love and good vibes to everyone, and hope that wearing our jewelry will bring you joy and positivity.

Power of Confidence

Leann, inspired by her experience as a Beauty Pageant Second Runner-up, founded the brand with a clear vision in mind: to create elegant and meaningful pieces that are accessible to all. Leann hopes the brand is to help people feel special and confident, and to make a positive impact on their lives. Whether it's a meaningful occasion or just another day, the timeless jewelry pieces are sure to add a little sparkle to any moment.

Leave a little Sparkle
wherever you go



All the materials we use are nickel-free and brass-free, ensuring they are gentle on your skin and won't cause any irritation.


We offer affordable prices by cutting out middlemen and traditional markups as we believe that every person should be able to afford the jewelry they adore.

Sustainable Material

Over 92% of our jewelry is made from recycled silver and gold, and our packaging is thoughtfully designed to be both recyclable and reusable.

365-Day Warranty

We offer a 365-day warranty to replace any piece that doesn't meet your expectations.

Zero Waste

We have new drops every other week. We only do small-batch design and production so nothing gets to waste.

Free Shipping

We offer free shipping for all the orders in the US, no limit, no minimum.

Good Vibes, We Mean It.

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