SoHo is known for its cobblestone streets, cast-iron architecture, and curated shopping experience.

If you’re searching for a fine jewelry store in SoHo, you’re likely looking for more than just accessories. You want quality, intention, and pieces designed to last.

Located at 174 Spring Street, DOVIANA is a New York–based fine jewelry brand offering 14K solid gold, sterling silver, and medical-grade titanium pieces designed for everyday elegance.

Here’s what makes DOVIANA a refined jewelry destination in SoHo.

 

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A NYC Jewelry Brand Rooted in Quality and Sustainability

Fine and Semi-Fine Jewelry Designed for Everyday Wear

At DOVIANA, we offer both fine and semi-fine jewelry collections, thoughtfully designed for modern, everyday styling.

Our collections include:

• 14K solid gold jewelry
• Timeless minimal designs
• Delicate layering pieces
• Everyday fine jewelry staples
• High-quality craftsmanship

Unlike fast fashion jewelry that fades or tarnishes, our pieces are designed to be worn daily and last for years.

 

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14K Solid Gold Designed for Everyday Wear

Our 14K solid gold collection includes:

• Regular earrings 
• Flat-back studs
• Clickers and hoops
• Pinky Rings and Wedding Rings
• Dainty necklaces and chains
• Permanent bracelets

Solid gold offers:

• Long-term durability
• No plating to fade
• Hypoallergenic properties
• Investment value

Fine jewelry should feel effortless - not fragile.

Shop 14K Solid Gold Regular Earrings  |  Flat-Back Studs  |  Clickers  |  Rings  |  Necklaces

 

Sterling Silver A Modern Semi-Fine Jewelry Essential

Our sterling silver collection is crafted from high-quality 925 silver and designed with the same minimalist aesthetic as our fine jewelry pieces.

Sterling silver offers:

• A clean, modern tone
• Lightweight everyday comfort
• Versatile styling
• A semi-fine jewelry price point

Sterling silver is ideal for:

• Everyday layering
• Statement silver looks
• Healed piercings
• Building a mixed-metal collection

As part of our semi-fine jewelry offering, sterling silver bridges accessibility and refined design without compromising style.

Shop Sterling Silver Earrings  |  Necklaces  |  Bracelets  |  Rings  |  Anklets

Medical Grade Titanium Professional Performance Jewelry

In addition to fine and semi-fine jewelry, DOVIANA also offers medical grade titanium - a professional-grade material trusted for body piercings.

Titanium is not positioned as traditional fine jewelry. Instead, it is valued for its performance, safety, and biocompatibility.

Medical grade titanium offers:

• Nickel-free composition
• Lightweight comfort
• Exceptional durability
• High biocompatibility for sensitive skin
• Ideal for new piercings

Because titanium is commonly used in medical implants, it is widely considered one of the safest materials for healing piercings.

At DOVIANA, titanium is especially recommended for:

• Initial ear and body piercings
• Highly sensitive skin
• Clients prioritizing healing performance

While 14K gold represents timeless fine jewelry and sterling silver offers semi-fine versatility, medical grade titanium supports the technical side of piercing - ensuring safety and long-term comfort.

Shop Titanium Flat-Back Studs  |  Clickers  |  Rings

 

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A Jewelry-First Approach to Piercing

DOVIANA is also known for its fine jewelry piercing experience.

Unlike traditional studios, we approach piercing as an extension of fine jewelry styling.

Clients can select:

• Nickel-free 14K gold
• Implant-grade titanium
• Curated ear stack styling

Your first piercing jewelry can be your forever jewelry.

 

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A Clean, Modern SoHo Jewelry Destination

Located in the heart of SoHo, DOVIANA blends seamlessly into the neighborhood’s refined shopping culture.

Whether you’re:

• Exploring SoHo boutiques
• Planning a girls day
• Celebrating a birthday
• Visiting NYC

Our jewelry store offers a calm, elevated space to discover pieces that become part of your story.

 

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More Than a Jewelry Store

DOVIANA offers:

• Fine jewelry collections
• Professional ear and body piercing
• Permanent bracelets, Necklaces, Anklets and Hand Chains
• Custom Engagement & Wedding rings

We combine craftsmanship with experience.

You don’t just purchase jewelry - you create a moment.

Explore Piercing Experience  |  Permanent Bracelet  |  Dainty Tattoo

 

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Visit DOVIANA Fine Jewelry in NYC

📍 SoHo Store (Check Google Map Profile)
Address: 174 Spring St, New York, NY, 10012 
Hours: Monday – Sunday: 11:00 AM – 7:00 PM Saturday: 11:00 AM – 7:30 PM

📍 West Village Store (Check Google Map Profile)
Address: 334 Bleecker St, New York, NY, 10014
Hours: Monday – Sunday: 11:00 AM – 7:00 PM Saturday: 11:00 AM – 7:30 PM

If you’re looking for a fine jewelry store in SoHo with elevated design and long-lasting quality, DOVIANA offers a refined New York experience.

Planning a full jewelry refresh? Many clients pair their new piercings with a Permanent Bracelet NYC experience for a meaningful, lasting addition to their NYC day.

 

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Frequently Asked Questions

What is considered fine jewelry?

Fine jewelry is typically made from precious metals such as solid gold, sterling silver, or platinum and may include natural or lab-grown gemstones and diamonds. Unlike fashion jewelry, fine jewelry is designed for long-term wear and durability.

Related guide: Fine Jewelry vs Fashion Jewelry What’s the Difference

What makes a jewelry store luxury or high-end?

Luxury jewelry stores often focus on high-quality materials, thoughtful design, craftsmanship, customer experience, and personalized styling. A clean, elevated shopping environment and premium jewelry materials also contribute to the experience.

Is 14K gold good for everyday wear?

Yes. 14K solid gold is popular for everyday wear because it is durable, long-lasting, and suitable for daily use while maintaining a refined appearance.

What jewelry is best for sensitive ears?

Implant-grade titanium and 14K solid gold are among the most recommended materials for sensitive ears because they are comfortable and commonly used for high-quality jewelry and piercings.

Related guide: The Benefits of Hypoallergenic Jewelry Why DOVIANA Is the Best Choice for Your Health

Are flat back earrings considered fine jewelry?

Yes. Flat back earrings made from solid gold and genuine gemstones are increasingly popular within modern fine jewelry because they combine comfort, functionality, and minimalist luxury styling.

Related guide: The Complete Guide to Threadless Flat Back Earrings

Can I sleep in fine jewelry earrings?

Many people comfortably sleep in flat back fine jewelry earrings because the smooth backing reduces pressure behind the ear.

Related guide: What Earrings Can You Sleep In? (Comfort Guide for Everyday Wear)

What are the most popular jewelry styles right now?

Minimalist jewelry, layered necklaces, curated ear styling, flat back earrings, diamond studs, permanent jewelry, and dainty gold jewelry are among the most popular jewelry trends today.

What is curated ear styling?

Curated ear styling is the art of combining multiple earrings, piercings, hoops, studs, and cuffs to create a balanced and personalized ear look.

Related guide: Best Ear Piercing in NYC A Luxury Experience in Soho

Is fine jewelry worth investing in?

High-quality fine jewelry made from precious metals and durable materials is often considered a worthwhile long-term investment because it is designed for longevity and everyday wear.

What’s the difference between gold-plated and solid gold jewelry?

Gold-plated jewelry has a thin gold layer over another metal, while solid gold jewelry contains gold throughout the material. Solid gold is generally more durable and longer-lasting.

Related guide: Solid Gold vs Gold Plated Jewelry What’s Worth It

Can I get ear piercings at a fine jewelry store?

Some modern fine jewelry boutiques, including DOVIANA, offer professional needle piercing services alongside curated jewelry collections and ear styling experiences.

What jewelry should I choose for a first piercing?

Flat back earrings made from implant-grade titanium or 14K solid gold are commonly recommended for first piercings because they are secure, comfortable, and suitable for sensitive skin.

Related guide: Your First Ear Piercing for Just One Dollar at DOVIANA

Where can I find minimalist jewelry in NYC?

DOVIANA offers minimalist fine jewelry, flat back earrings, diamond studs, and curated ear styling in New York City at its Soho and West Village locations.